Privacy Policy

Welcome to Unibet Casino — an independent informational and affiliate resource dedicated to reviewing online casino products, promotions, and responsible gambling guidance for users based in the United Kingdom. This website operates solely as an editorial and affiliate platform; it does not offer gambling services directly, accept wagers, or hold any gaming licence. Our primary purpose is to help UK residents make informed decisions about regulated online gambling products.

This Privacy Policy explains how we handle information when you visit our website. Given that this is an informational resource, we collect only minimal technical data necessary for site operation and analytics. We are committed to full compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). By continuing to browse this website, you acknowledge the practices described herein.

Information We Gather When You Browse

Because this site does not require registration, account creation, or any form of user login, we do not collect personally identifiable information such as your name, email address, postal address, or payment details. Our data collection is limited strictly to non-personal, technical information generated automatically when any browser connects to a web server.

The categories of non-personal data we may receive include your anonymised IP address (truncated by analytics tools), browser type and version, operating system, screen resolution, referring URL, pages visited, time and date of your visit, and session duration. This information is aggregated and cannot, in isolation, identify you as a specific individual. It is used exclusively for technical performance monitoring and the improvement of editorial content.

We may also collect data related to how you interact with specific on-page elements — such as which review sections you engage with most or which call-to-action buttons attract the most clicks. This behavioural data is processed in aggregate form and assists our editorial team in prioritising the most relevant content for a UK gambling audience.

How We Use Cookies and Tracking Technologies

Cookies are small text files placed on your device by a website you visit. They serve a variety of functions, from keeping pages operational to enabling analytics. We use cookies that fall into the following categories:

• Strictly necessary cookies — essential for the website to function correctly. These cannot be disabled without impairing basic site operations, such as security features or session management.
• Analytics and performance cookies — used to understand how visitors navigate the site, which pages are most viewed, and where users exit. We use Google Analytics for this purpose (see Section 6).
• Functionality cookies — remember your preferences, such as language settings or previously dismissed notices, to improve your experience on return visits.
• Targeting and affiliate cookies — set when you click on an affiliate link, enabling our advertising partners to attribute referrals accurately and compensate us for qualified traffic. These cookies do not store any personal data directly.

You have the right to manage your cookie preferences at any time. Most modern browsers allow you to block or delete cookies via their settings menus. However, please be aware that disabling certain cookies may affect the functionality of this or other websites you visit. For independent guidance on managing cookies, you may consult the following resources:

• www.youronlinechoices.com — a tool provided by the European Interactive Digital Advertising Alliance that lets you opt out of interest-based advertising from participating companies across the UK and Europe.
• www.allaboutcookies.org — a comprehensive independent resource explaining how cookies work, how to control them in different browsers, and their impact on your privacy.

Our website displays a cookie consent notice upon your first visit, in line with the requirements of PECR. Non-essential cookies are not activated until you provide your consent. You may withdraw consent or review your preferences at any time by adjusting your browser settings or clearing stored cookies.

Purposes for Which We Process Technical Data

The non-personal technical data we collect serves several distinct operational purposes. Primarily, it enables us to understand site performance — including page load speeds, error rates, and device compatibility — so that we can ensure the website renders correctly across a wide range of UK browsers and mobile devices. Maintaining a technically sound experience is central to our editorial mission.

We also use aggregated analytics to guide our content strategy. By understanding which casino reviews, bonus comparisons, or responsible gambling articles attract the most engagement, our team can invest editorial effort where it delivers the greatest value to readers. This is a legitimate interest for any informational publisher and does not involve profiling individuals.

Where our site includes affiliate tracking cookies, these facilitate accurate attribution of referral traffic to third-party casino operators. When a visitor clicks through from our site to an external operator, a cookie may record that referral for commission purposes. This data is held by our affiliate programme partners and is subject to their own privacy policies. No personally identifying data is shared with us as part of this process — we receive only aggregated click and conversion statistics.

In addition, we may use session-level data for security purposes — for instance, to detect unusual traffic patterns that may indicate bot activity or attempted denial-of-service attacks. This processing protects both the website and its legitimate users and is carried out under a legitimate interest basis.

Legal Grounds for Processing Under UK GDPR

The UK General Data Protection Regulation requires that every processing activity has a valid legal basis. For the limited data processing we carry out, we rely on the following lawful bases:

1. Legitimate interests (Article 6(1)(f) UK GDPR) — processing anonymised analytics and security data is necessary for our legitimate interest in operating a technically functional, safe, and commercially viable informational website. We have assessed that this processing does not override the rights and freedoms of individual users, given the anonymised nature of the data.
2. Consent (Article 6(1)(a) UK GDPR) — for non-essential cookies, including analytics and affiliate tracking cookies, we rely on your freely given, specific, informed, and unambiguous consent obtained via our cookie consent mechanism. You may withdraw this consent at any time.

We do not engage in any processing that requires consent for special category data (such as health information), and we do not conduct automated decision-making or profiling that produces legal or significant effects on individuals. For a full understanding of your rights and the framework governing UK data protection, you may refer to the following official resources:

• ICO Guide to UK GDPR — the Information Commissioner’s Office provides authoritative guidance on lawful bases, rights, and obligations under the UK GDPR.
• Data Protection Act 2018 (legislation.gov.uk) — the primary domestic legislation supplementing UK GDPR.

Third-Party Services and External Processors

To operate this website efficiently and securely, we engage a small number of trusted third-party service providers. Each provider is selected based on its compliance credentials and its relevance to a UK-regulated digital environment. The table below summarises the key third-party services we currently use:

We require all third-party processors to handle data in compliance with UK GDPR and applicable data protection law. Where applicable, we have executed Data Processing Agreements (DPAs) with these providers. Google Analytics 4 is configured with IP anonymisation enabled, meaning full IP addresses are never stored. Cloudflare processes connection-level data transiently as part of its security infrastructure and does not sell personal data.

As an informational resource covering UK-licensed operators, we also reference the following authoritative regulatory bodies throughout our editorial content. These organisations set the standards within which licensed gambling businesses operate:

• UK Gambling Commission — the statutory regulator for commercial gambling in Great Britain, responsible for licensing and consumer protection standards.
• Information Commissioner’s Office (ICO) — the UK’s independent supervisory authority for data protection, where you can file a complaint or check your rights.

Affiliate Relationship Disclosure

This website earns revenue through affiliate marketing arrangements with licensed online casino operators and related businesses. When you click a link on our site that directs you to a third-party casino, sportsbook, or gambling product, that link may contain a unique tracking identifier. If you subsequently register or make a qualifying transaction on that third-party platform, we may receive a commission payment from the operator concerned.

The existence of affiliate relationships does not influence our editorial integrity. Our reviews, ratings, and comparisons are produced independently and are not paid-for placements. Affiliate commissions are earned only where readers choose to follow links of their own accord. We are transparent about this commercial arrangement in accordance with the requirements of the UK Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA) guidelines on affiliate and native advertising.

It is important to note that our affiliate arrangements do not cause us to receive, store, or process any personal data about you from the operators we link to. We receive only aggregate performance metrics. Any data you provide directly to a casino operator following a referral from our site is governed exclusively by that operator’s own privacy policy, for which we bear no responsibility.

How We Protect the Integrity of This Website

Although we do not store personal data on our servers, we take the security of our web infrastructure seriously. Our website is served exclusively over HTTPS, enforced via a valid TLS certificate, ensuring that all data transmitted between your browser and our servers is encrypted in transit. This protects against interception by third parties on public or unsecured networks.

We employ Cloudflare as our content delivery and security layer, which provides protection against distributed denial-of-service (DDoS) attacks, malicious bots, and common web application vulnerabilities. Our hosting environment is maintained with regular security patches, and access to server infrastructure is restricted to authorised personnel only.

We adhere to the principle of data minimisation: we collect only the data that is strictly necessary for the purposes outlined in this policy and retain it for no longer than required. This approach reduces our attack surface and limits potential harm in the unlikely event of a security incident. If you believe you have identified a security vulnerability on this website, please contact us immediately using the details in Section 14.

Data Retention Periods

Because we do not operate user accounts or collect personal information through forms or registrations, our data retention obligations are limited. Analytics data collected via Google Analytics is retained for a maximum of 14 months before automatic deletion, in line with GA4’s default retention settings and ICO guidance on proportionate retention periods. Cookie data stored on your device persists only for the duration specified by each cookie’s expiry date — session cookies are erased when you close your browser, whilst persistent cookies may remain for up to 13 months in line with PECR guidance.

Server logs maintained by our hosting provider and Cloudflare are retained for a short operational period (typically no more than 30 days) for security and diagnostics purposes, after which they are automatically purged. We do not archive or analyse server logs for commercial purposes. Affiliate click identifiers embedded in outbound links are managed by third-party affiliate platforms and subject to their respective retention schedules, which we recommend reviewing in their privacy policies.

Your Rights as a Data Subject Under UK GDPR

Even where we process minimal data, UK data protection law affords you a comprehensive set of rights. These rights apply in relation to any personal data that can be linked to you, including any data held by our third-party processors in connection with your use of this website. Your rights include:

• Right of access — you may request confirmation of whether we hold any personal data about you and, if so, obtain a copy.
• Right to rectification — if any data we hold is inaccurate or incomplete, you may request that it be corrected.
• Right to erasure (“right to be forgotten”) — you may request that we delete personal data where it is no longer necessary for the purposes for which it was collected.
• Right to restriction of processing — in certain circumstances, you may ask us to restrict the processing of your data rather than delete it.
• Right to data portability — where processing is based on consent or contract and is carried out by automated means, you may request your data in a structured, machine-readable format.
• Right to object — you may object to processing based on legitimate interests or for direct marketing purposes at any time.
• Rights related to automated decision-making — we do not carry out any automated decision-making or profiling that produces legal effects.

To exercise any of these rights, please contact us using the details provided in Section 14. We will respond to all valid requests within one calendar month of receipt, in line with UK GDPR requirements. If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office at ico.org.uk/make-a-complaint.

Age Restrictions and Child Protection

This website is intended exclusively for adults aged 18 and over who are legally permitted to access gambling-related information in the United Kingdom. Gambling content, including reviews of casino products, bonus assessments, and operator comparisons, is not appropriate for minors. We do not knowingly collect data from, or direct content towards, anyone under the age of 18.

We do not use age-verification technology on this informational site, as we do not process personal data or provide gambling services directly. However, if you believe that a minor has accessed this site or that content has been presented to someone below the legal gambling age, please contact us immediately. We take our responsibility in promoting safe gambling environments seriously and support the objectives of the UK Gambling Commission’s safer gambling framework.

Links to External Websites

As an affiliate and editorial platform, this website contains numerous outbound links to third-party websites, including licensed casino operators, payment providers, responsible gambling organisations, and regulatory bodies. These links are provided for informational and navigational convenience. Once you leave our website by following an external link, you are subject to the privacy policies and terms of the destination site, not this policy.

We exercise editorial judgement when selecting external links and endeavour to link only to reputable, UK-regulated, or otherwise authoritative sources. However, we cannot guarantee the accuracy, currency, or compliance of third-party content, nor do we exercise any control over third-party data collection practices. We encourage you to read the privacy notices of any external site you visit, particularly before providing any personal information or financial details. Our liability for the content or practices of third-party websites is expressly disclaimed.

Updates to This Privacy Policy

We reserve the right to amend or update this Privacy Policy at any time to reflect changes in applicable law, regulatory guidance, or our operational practices. Any material changes will be reflected by an updated “Last Revised” date at the top of this page. Where changes are significant — for example, a new category of data processing or a new third-party processor — we will make reasonable efforts to draw this to the attention of returning visitors through a notice on our homepage or cookie consent banner.

We recommend reviewing this policy periodically to remain informed of how we handle information in connection with your use of this website. Continued use of the site following the publication of any updates constitutes acceptance of the revised terms to the extent permitted by applicable law. If you have specific questions about a particular change, you are welcome to contact us for clarification.

Contact Information

If you have any questions, concerns, or requests relating to this Privacy Policy or our data handling practices, please do not hesitate to get in touch. You may also visit our Contact Page for additional ways to reach our team.

You can contact us directly using the following details:

• Telephone: +44 345 608 6000
• Email: [email protected]
• Postal address: 6th Floor, One London Wall, London, EC2Y 5EA, United Kingdom

We aim to respond to all written enquiries within five working days. For data protection-related requests under UK GDPR, our statutory response period is one calendar month from the date of receipt.